Tuesday, September 8, 2009

The Cupcake Theory

picture by me

On Sunday I made some mini cupcakes for Fathers Day. As I took this photo I wondered for a second, has the cupcake thing been overdone? It seems everywhere I look I see them. And don't get me wrong because I adore them. I eat them by the truckloads. I just wonder what it is that has recently captivated us all. A few years back there wasn't a book about cupcakes, now they saturate the food sections of bookstores. So what is it that's changed?

46 comments:

  1. what an excellent question you pose Simone..I
    have often wondered that myself..
    It is kind of like when there is a "YO YO" phase at school?? who starts it off??
    why does it suddenly happen...& then disappear for a few years??
    If you click on google re "cupcakes"...they are everywhere..

    The secret is to think of some NEW FAD!! MMM...cannot think of anything at the minute..

    oh well....!! keeps US thinking about things..

    xx andrea

    ReplyDelete
  2. I too have pondered similar questions. I believe it's that women are feeling free enough to explore their inner 1950's housewife, without feeling the obligation to actually be one. Does that make sense??

    ReplyDelete
  3. I eat em by the truckloads too :) Really, sweets are my downfall. All I know is, with 3 little ones and birthday parties galore, cupcakes are just so much easier!

    :) T

    ReplyDelete
  4. I think the great thing about cupcakes is the pure convenience of having a single serve ready to go on a whim. Added to that, I love the fact that there is no cake pan to scrub at the end (as the patty pans protect it from mess). One last thing, they're much less messy to eat than a normal piece of cake because you can hold it with the patty pan as you're eating - no serviette needed!

    ReplyDelete
  5. We used to call them patty cakes when I was a kid . Whatever they're called I love them !

    ReplyDelete
  6. Yuumo...those look amazing...I love the colours...I don't know about you but I am trying to figure out what the next trend will be...so I can start writing the first cookbook on whatever it is...hummmm...any ideas?

    ReplyDelete
  7. Hi Simone
    I have had those same thoughts. Yet, just this week, I saw 2 more bakeries specializing in cupcakes and fancy-frosted cookies. I guess they're still "the thing".

    Perhaps we're having a love affair with cupcakes because of the illusion that we're getting our "cake" fix without eating a whole piece of cake. After all, a cake mix yields 24 cupcakes or 1 cake with 12-15 slices, plus double frosting. That means less calories!!!
    Then again, if you are like my guys, 1 cupcake is not sufficient. It takes 3-4 at one sitting to satisfy them!
    Jane

    ReplyDelete
  8. so funny, I've been wondering the same thing - why NOW are cupcakes so 'in' and/or - are they almost 'out'?

    I think they're oh-so-in...how can something that makes you smile just looking at it ever go 'out'? They're the perfect size (for the most part...), they're pretty - no matter what level baker you are, and they can be for every occasion....

    I say cupcake on....I will, too! Your cupcakes look DELISH!

    ~Tracy.

    ReplyDelete
  9. I don't know the answer to this question, but something has certainly changed, that is for sure.

    It feels like I'm cheating when I bake cupcakes but inevitably I get a round of applause when I pile them on my cupcake stand for all to devour. Want some major wow? Make mini cupcakes. Ohhhh. Ahhhh. And they are sooo freakin' easy.

    Yours are very cute BTW :-)

    ReplyDelete
  10. Hi Simone, I agree with you 100% and have often pondered this question myself. Also as a lover and dealer in all things vintage and antique I ask where did the patty cake go, when did they become cupcakes?? I feel very nostalgic for the good old patty cake of 1950's and 1960's ladies magazines. I must say though, they still taste as yummy and one still is never enough~ yours look wonderful, cheers Katherine

    ReplyDelete
  11. You have a gorgeous blog- your cupcake picture is lovely.
    I don't know what it is about cupcakes but I do adore them- I love their simplicity!

    ReplyDelete
  12. I think people love to eat someting that tastes as good as it looks. Mini Cupcakes are great for just a little something sweet with your coffee or tea.
    Alison

    ReplyDelete
  13. Hi Simone. Thank you for visiting my blog today. Your blog is wonderful!!

    ReplyDelete
  14. I know, it's such a random thing to come into 'fashion' isn't it? Cupcakes...
    I think they are being slightly overdone. I used to be crazy about them and buy anything covered in cupcake patterns, from tea-towels to napkins, but now I just stick to enjoying the actual things themselves!
    xx

    ReplyDelete
  15. I agree! A case in point: when I was in London this summer, it seemed like there was a cupcake shop or stall at every market. That definitely wasn't the case in past visits I've made there! Maybe cupcakes tap into a certain shared nostalgia and a desire for simple pleasures in an age that often doesn't feel so simple.

    That said, I have to admit that I adore them, too, and yours are gorgeous!

    ReplyDelete
  16. They are just so cute! i cant get enough of looking at and eating (of course!) cupcakes :)

    ReplyDelete
  17. Let me begin with a quote from one of our favourite ladies, "Let them eat cake". Now I'm certain Marie Antoinette's words were not meant literally but lets just indulge for a minute; Wedding cake, fruit cake, Black forest cake, Cheesecake, Sponge cake, Chocolate cake, Jam roll (just to name a few)...and our teeny weeny cake friend, the cup cake!! Licking your lips yet??

    Cake has been an important part of ladies and their society for centuries now and really it's not rocket science..."doing" cake just taste so darn good is all!

    And just to make another point, it never lets you down after a long, hard day. Some women like foot rubs, a relax in the bath or perhaps a glass of red but uh uh, not me. I visit the cutlery drawer, slip out a plate, cut a slice of rich heavenly chocolate cake and indulge...again and again!!

    So my point is, you can never get enough cake big or small and therefore the cupcake is definitely NOT overdone.

    Now here is a little information on the popularity in cupcakes http://bakingdesserts.suite101.com/article.cfm/cupcakes and according to this article we have Sex and the City to thank!!

    ReplyDelete
  18. PS those cupcakes look absolutely DELICIOUS!!

    ReplyDelete
  19. I think because they can be made to suit everyone's taste! Plus they look so gorgeous!

    ReplyDelete
  20. Good question - I've often wondered how the humble patty cake became the oh so popular cup cake!

    ReplyDelete
  21. Not sure why the sudden new interest, other than they started marketing them to adults. There are cupcake shops everywhere in the CBD. As kids we made these all the time. Have a great week. x Julie

    ReplyDelete
  22. Simone, they are pretty marvellous looking cupcakes. I have to admit, I like the look of cupcakes but I can live without eating them. I know you already have a thousand awards but I have to pass my Honest Scrap Award onto you dearest Simone. Our mutual UK friend, Curious Cat awarded it to you as well but I'm also passing it to you! I shall post your link up when I do my Wednesday post. xx

    ReplyDelete
  23. I'm not sure whats changed... But I absolutely love cupcakes... they are great to eat... and the look really pretty...

    Well done...

    ReplyDelete
  24. Lovely colors, Simone! ♥

    For one, I think most people quit making cupcakes- too bothersome. It's like we're rediscovering how cute they are- bothersome and all. But then again, fads come an go. I mean what's so charming about a goose? (The 80s)

    ReplyDelete
  25. The only over-done cupcake is an over-cooked cupcake. I do know what you mean though. When I was looking for interesting decorative ideas and papers, all I could find was info on decorated sugar cookies (my personal favorite). When I was looking for cookie info, that was no where to be found. what do you suppose is the next trend in baking??
    xxx kim

    ReplyDelete
  26. We like to indulge more? We like the finer things erm....I'm not going to question it too much, I'm just going to eat my way through a field load before I die... :) xxx

    ReplyDelete
  27. Good question. I always used to make a cake. Now, it's the same recipe but I make cupcakes instead. It's definitely easier to split them up. No cutting the cake into pieces. It's easier, too, to indulge. Before if you had a taste for something sweet, you'd have to either make or buy an entire cake. Obviously, you can't make just one cupcake, but you can buy just one. I guess I have no idea WHY cupcakes have become so popular.
    By the way, your look yummy!

    ReplyDelete
  28. I think people appreciate that they are easy to make, the decorating possibilities are endless, they young and the old love them and they are a handy single serving!

    ReplyDelete
  29. I wondered about that myself..., so I'm really curious...

    ReplyDelete
  30. You are so right!!! I love them too.....love eating them, making them, looking at them, blogging about them.....but,yes, the world is obsessed with them.....I blame Martha Stewart!

    ReplyDelete
  31. I was asking myself the same question. I think it's because they're small little treats that are easy to indulge in--plus they bring out the kid in us.

    ReplyDelete
  32. I think it's all about marketing especially because Hollywood celebrities have been sighted eating them the last couple years. J'adore cupcakes myself and I think the thought that anyone can make cupcakes and attempt to at least make each one pretty, opposed to making one big cake which to me has always been a challenge. Like you, I eat a lot of cupcakes!
    -marie

    ReplyDelete
  33. This is what i think - everyone loves a little sweetness, but sometimes cake is far too filling. So now, we have cupcakes of the mini, small, medium, large variety so that we may make the choice of how little or how much sweetness to take in...and how many flavors to sample...:)

    ReplyDelete
  34. My Dear,

    "A Girl can never have too many cupcakes!"

    Marjorie

    ReplyDelete
  35. You raise a very good point! I have no idea why they've become so popular, but they are so delicious that I am in no hurry to see them fade back into obscurity.

    ReplyDelete
  36. I know what you mean. Perhaps it is the "portability" of these little cakes. Everyone getting their own without having to use knives to cut and cleaning of forks afterward. And you can individualize each one. I'm a little behind. Don't cook much around here since the kids left home. I haven't baked a cupcake in I don't know how long!
    Brenda

    ReplyDelete
  37. hi simone!

    so cute. i think with cupcakes and many other things, it's all in the packaging. and what's cuter than cupcakes. i also think anything in mini-size is a big hit. i love a mini snickers over a regular one. go figure?

    xo

    ReplyDelete
  38. Truckloads! That's great. To me, they taste better than ever. I've never eaten so many in life as I have this past month. I started getting the mini's from the grocery store as my one sin. But before I know it, I've popped 4 in my mouth... it's just so good.

    ReplyDelete
  39. Good question! I think it may be that they are such smaller bites than cakes and just seems more modern and faster than baking your moms cake. I just know I love them:)

    ReplyDelete
  40. Cupcakes are like toddlers! They are just so cute! And when they are all prettied up it's like they are in party dresses! You just can't resist them! They make you happy just to look at them!

    AND the best thing about cupcakes is you have a controlled portion, if you stop at just one that is!
    Cute post!
    All the best,
    Eileen

    ReplyDelete
  41. Who knows what the obsession is... or even where it came from, but I'm on the bandwagon. I love cupcakes and make them for lots of occasions! Yummmmm.....

    ReplyDelete
  42. What's changed for me is that you can't buy them in France and the kids here think coloured icing is AMAZING! Just when I thought I would look like a stick thin Frenchie - cupcakes come into vogue... Great blog - full of colour!! Merveilleux

    ReplyDelete
  43. I did hear that the cupcake craze really took off because Carrie in Sex and the City (2000) ate one and soon after, a NY bakery called Magnolia, the first real cupcake bakery in Greenich Village whose cake featured in the show, went crazy!
    Who doesn't love them!X

    ReplyDelete
  44. I think cupcakes taste fresher because there are no dry edges and they are just so cute!! I l like them with no frosting . . . too much sugar for me.

    ReplyDelete

Thanks for your thoughts. We read every comment and appreciate your feedback.

LinkWithin

Blog Widget by LinkWithin